Free Tool

LTV & ARPU Calculator

Calculate your mobile game's Lifetime Value and Average Revenue Per User using your actual revenue and retention data.

Total Revenue ($)

Total Users (installs)

Average Session Days (active days/user)

Day-1 Retention (%)

Day-7 Retention (%)

Day-30 Retention (%)

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ARPU (all users)

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LTV (30-day)

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LTV (90-day est.)

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Retention Score

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Revenue per Session Day

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Est. Day-90 Retention

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