Monetization Audit Tool

IAP Strategy (5 Items)

Starter pack offered within first session

A compelling low-cost offer ($0.99–$2.99) shown to new players drives first purchase.

3+ IAP price tiers available

Offering low, mid, and premium tiers maximizes revenue across different spender segments.

Limited-time offers and urgency mechanics

Flash sales, countdown timers, and seasonal offers increase conversion rates by 40–80%.

Battle pass or subscription model implemented

Recurring revenue from subscriptions provides predictable monthly income and better LTV.

IAP offers contextual value (not pay-to-win)

Players should feel good about purchases. Value-focused IAP improves ratings and retention.

Ad Integration (5 Items)

Rewarded video ads implemented

Opt-in rewarded ads have the highest eCPM and best user sentiment among all ad formats.

Interstitial ads placed at natural break points

Show interstitials between levels or sessions, not during gameplay, to minimize churn.

Mediation layer with 3+ ad networks

Ad mediation (MAX, IronSource, AdMob) increases fill rate and eCPM via competitive auctions.

Ad-free option available for purchase

Offering an ad-removal IAP monetizes ad-averse users who would otherwise leave.

Ad frequency capped to prevent fatigue

Limiting to 1 interstitial per 3–5 minutes reduces churn while maintaining ad revenue.

Player Retention (5 Items)

Daily login rewards system active

Login streaks and daily bonuses are proven to improve Day-7 and Day-30 retention.

Push notifications for re-engagement

Targeted push notifications can recover 15–25% of lapsed players when done correctly.

Live events or seasonal content updates

Regular content updates give players a reason to return and drive monetization spikes.

Social or competitive features (leaderboards, guilds)

Social features increase retention by creating player investment beyond solo gameplay.

Progression system with clear long-term goals

Clear long-term progression (prestige systems, collection completion) drives 90-day retention.

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