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Subscription LTV Calculator

Know your user lifetime value to make smarter acquisition decisions. Calculates LTV separately for monthly and annual cohorts, then blends them.

💰 Subscription Settings
$
$
Equivalent to $6.67/mo (33% discount)
All monthly 30% All annual
%
% of installs that become paying subscribers
%
% of monthly subscribers who cancel per month
%
% of annual subscribers who renew each year (industry avg: 50–65%)
🔥 LTV per Install
$0.00
Gross LTV
$0.00
Net LTV (after fees)
$0.00
Monthly Cohort LTV
per install
$0.00
Annual Cohort LTV
per install
$0.00
30-Day
$0.00
90-Day
$0.00
365-Day
📊 Key Metrics
Monthly Sub Lifespan
Annual Sub Avg Years
Effective Platform Fee 26.5%
Target CPA (3:1 LTV:CAC)
Max CPA (break-even)
Verify the Math

Monthly Cohort:

Annual Cohort:

Blended (per install):

📈 LTV Accumulation
+0% LTV
Current Optimized (5% churn)
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